Tuesday 12 February 2013

Lana Del Rey Q and NME front cover analysis

For this analysis I have decided to do it a little different then before. Instead of analyzing the covers separately I am going to compare the two magazines. Both magazines feature the same cover star and are aimed at around the same market and music genre.
 To begin obviously the same model has been featured on the cover but how she is presented is almost entirely different. Both Q and NME have chosen to dress her in a white dress. The connotations of white are purity and innocence – If you’ve heard any of Lana Del Rey’s music I’m sure you’ll be thinking ‘innocent’ isn’t quite the word you’d use to describe her. Ignoring the face of both magazines the first impression is that it is an innocent ‘teen pop’ star. However interestingly both have chosen to add some kind of edge to the look; Q have dressed her in typical innocent princess attire. The tiara has specifically been used, as she’s a princess, a queen has power and is an established woman, a princess is seen as a spoilt perfect girl how gets what she wants. However they subvert this stereotype by her having blood down her face. This intrigues the reader as they see it and wonder, “What’s happened here?” This image of her is very much in key with her music – slightly grim and depressing. Fans of her could see this side and potential fans would be interested by the image and want to read on.
NME has chosen to instead of have her looking still innocent they have presented her in a strong dominating pose and pulling a face to the camera like she really doesn’t give two – she is also stood in front of the American flag. This is an iconic image normally connected with presidents (the most influential people in America), this is fitting to the headline “The true face of a modern American icon.”
 For my magazine I may use symbolism like this to show insight into the artists tastes. I like the idea of subverting the stereotypical image and connotations associated with a princess.
 Both Articles refer to sanity in some way through the headline
NME “I’m a psycho!”
Q “Everybody’s mad for Lana Del Rey”
This refers to her twisted music, the sound of her music is very soft and gentle but like most songs if you listen to the lyrics properly you’ll find it has a completely different meaning. The titles reflect this well, it is a connotation for music magazines to play on the artists lyrics or personas, puns are normally found here – more so in tabloid papers than music magazines.
For my magazine I may use some kind of lyrically reference in my headline but only if I think it will apply well. I will NOT use of if it is cheesy or made to fit. If it is too long to fit on the cover it could be put to better use on the double page spread.
 The colour schemes are although entirely different though: Feminine vs. masculine. Q have stayed true to the princess concept and played with the stereotypical pinnacle of femininity – pink. Soft pastel colours have also been used with the conventional three colour scheme. NME have however chosen to use a soft pastel blue as their main colour. This challenges the conventions of what is deemed as feminine.
 For My magazine this will be useful as it shows any colour can be conventions can be successfully challenged. However in both of these style models pastel colours are predominantly used, not sharp colours like electric blue.
 Finally the last point of comparison is the placing of things. On NME the model is behind every piece of text, she is almost completely covered in text. Whilst Q seem to have a more thought out layout as she weave through and over the text.
 For my magazine I prefer the Q approach, as it overall looks classier, although the NME looks more edgy and exciting I think perhaps its slightly too cluttered.