Friday 5 April 2013

Double page spread with article

After writing my article I have applied it to my double page spread. Already after adding my article it looks a lot more professional and complete.

Video Focus Group

Today I conducted research in a small focus group to find out whether my target audience would prefer a rd colour scheme or a blue one. I narrowed it down to these too from my previous questionnaire research. Overall my audience decided it was best to go with a a red colour scheme as:

  • A better contrast was created with the red
  • The red complimented her complexion
  • Red was the preferred colour in general
  • Red caught there eye more
  • Red wasn't gender specific

Both colour schemes however proved difficult to read as the colours didn't contrast enough with the model.
my final decision was that red was the more preferred colour and that my house colour would be red. I am happy with this result and agree with my target audience that it looks better.