Video Focus Group

Today I conducted research in a small focus group to find out whether my target audience would prefer a rd colour scheme or a blue one. I narrowed it down to these too from my previous questionnaire research. Overall my audience decided it was best to go with a a red colour scheme as:

• A better contrast was created with the red
• The red complimented her complexion
• Red was the preferred colour in general
• Red caught there eye more
• Red wasn't gender specific

Both colour schemes however proved difficult to read as the colours didn't contrast enough with the model.
my final decision was that red was the more preferred colour and that my house colour would be red. I am happy with this result and agree with my target audience that it looks better.

Front cover colour change

After placing everything on my page and being happy with the layout I changed my attention to tweaking the colour scheme and certain features making it look more conventional and professional. I have experimented with blue instead of red. I like the blue but feel it looks like more of school magazine I will conduct some research into what my target market prefer in a few posts time. I have also changed my "free posters" bubble. I have decided to make it gold as it looks more classy and will not clash with any colour I decide on.

Front cover logo position

I decided I wanted a logo; the logo fit perfectly in the top right corner of my pages. However I am finding it a lot more difficult to place it on my front cover. I previously placed it on the corner of my page but now I have moved it to the top of my page. Incorporating it into the title by replacing the E with the logo.

Contents page changes

Not much has changed in terms of my contents page I am still to add stories to it however I have been focusing on my other pages so need to make more improvements on this. Just thought I'd keep you updated though! I haven't forgotten.

Front cover changes

As you can see ALOT has been changed on my front cover since my last post. Like I said in my previous post everything is being made red for visibility purposes it I not a final decision - although red is a contender for my house colour as it is conventional. I have changed the font to something a lot more suitable and conventional, the previous font wasn't in check with what my magazine is. I have chosen a more serif font. However I am still not entirely pleased with this voice either so I will continue to search for a better font. An extra side story has also been featured on the page.

Double page spread changes

Because I am not yet sure on my house colour I am putting everything in one colour then after I have placed and created everything I shall think more about my colour scheme. For now though I will go with my initial idea and make it red. This is my double page spread with finalised font. I have extended the lines going off the page because I felt that with the lines just suddenly ending it looked randomly placed rather then a thought over placement like it is.

First draft of front cover

This is my first draft of my front cover on inDesign. So far out of my work I am least happy with my front cover. It may be because it still lacks a cover photo. But I'm not pleased with some of the fonts (especially the title) and the sizing of some of the factors. I will be changing this through looking at my research and trying out different fonts. I will also take and edit my photo soon.