Rough cut double page spread

This is my rough cut of my double page spread. I am most happy with my double page spread as it challenges stereotypical conventions of a music magazine. But doesn't look so unconventional that it doesn't work. Improvements I could make to this would be the text. As I have chosen a difficult layout it becomes difficult to organise text. Then also because my text is made up of different sections that cannot be mixed. It's a difficult challenge but if I can overcome it it will be effective. Overall I am pleased with my double page spread but still have a few alterations to make. I will post my feedback on my double page spread soon.

Rough cut contents page

Again I have reverted to the red house colour and changed it on my contents page as well. I am happy with the layout of my contents page in terms of photo and my initial plan, however I am still not satisfied with the text on the page. I may consider adding another small photo on the page and changing the text. I will also be posting my feedback on my contents page soon.

Rough cut front cover

I decided to revert back to my initial red colour for the house colour before handing in my rough cut. I also FINALLY decided on my front cover photo I am happy with the model, pose and positioning. However I may retake the photo making it more focused and change the outfit of my model. Overall I am happy with the standard of my rough cut and at this point am happy in the knowledge where I can improve. I will be posting shortly my audience feedback on what they think needs improving.

Contents page changes

As I changed the house colour on my front cover I decided to test it on my contents page. I have also added numbers and a brief text to my contents page. Although I have chosen a more image dominant approach I think more text needs to be featured on my page and I'm still not 100% on the blue house colour. I shall conduct some market research to find out what my audience prefers.

Front cover text change

Today I reviewed my front cover and thought more about the front cover photo and how I could incorporate it with my layout in a way it fitted perfectly. I realised that it was conventional to have a white background on the photo this makes all the text stand out but also the image: making the background stay unimportant. I decided to make my text stay standing out I had to change the colour of some of my text if it was going to have a white background. To present this I have used a contrasting colour - red.

Double page spread with article

After writing my article I have applied it to my double page spread. Already after adding my article it looks a lot more professional and complete.

Video Focus Group

Today I conducted research in a small focus group to find out whether my target audience would prefer a rd colour scheme or a blue one. I narrowed it down to these too from my previous questionnaire research. Overall my audience decided it was best to go with a a red colour scheme as:

• A better contrast was created with the red
• The red complimented her complexion
• Red was the preferred colour in general
• Red caught there eye more
• Red wasn't gender specific

Both colour schemes however proved difficult to read as the colours didn't contrast enough with the model.
my final decision was that red was the more preferred colour and that my house colour would be red. I am happy with this result and agree with my target audience that it looks better.